Monthly Amazon Update – August 2018

AMAZON INFO

Forbes conducts an exciting interview with Amazon founder Jeff Bezos about his plans for the future. Link

MARKETING ESSENTIALS

The 250 bytes as upper limit for the backend search terms are now also valid for vendors. This counter does it right. Link

Amazon’s rules for verified ratings have been tightened. Link

Amazon is currently testing video advertising in the mobile search results page. Link

Amazon is confusing its sellers, because there seems to be a loophole in the AAP guidelines, which makes the vendor-exclusive program partly accessible for sellers as well. Link

Amazon Attribution has been launched in the US. Link

EBC Video has started in the US. Link

LOGISTICS

Anger about the Amazon delivery times, because the marketplace giant increases the delivery times for Prime through seller offers. Link

VOICE SEARCH

Amazon Echo is still not a shopping hype and only 2% of Echo owners use Alexa for shopping. Link

OTHER PLATFORMS / MARKETPLACES

Walmart is really getting its e-commerce up to speed and is able to record a large increase in sales. Link