Remdash: Automated Content Protection

How Leifheit uses Remdash to keep Amazon content up to date and save time.

Table of Contents

The Challenge
The Solution
The Result

4,900 ASINs, 850 products, 7 national Amazon marketplaces and 1 tool to manage it all. How Leifheit saved over 1,000 hours in one year and secured 5% of total revenue from otherwise lost sales using Remdash’s Automated Content Protection.

About

Leifheit has been one of the leading suppliers of household products in Europe for over 60 years and delivers to more than 80 countries worldwide. In addition to Europe, the most important sales markets are Asia and the USA. In the Household and Wellness sectors, the Group's own brands Leifheit and Soehnle are characterised by high-quality workmanship and special consumer benefits and are among the best-known brands in their category in Germany.

The Challenge: Amazon content is unintentionally changed

Content (product descriptions and images) on Amazon’s product detail pages is often changed without any influence from sellers or vendors. This is usually due to either errors in the backend or other retailers offering the same products and overwriting the original content. The problem? These unauthorised content changes can have serious consequences for brand manufacturers like Leifheit: poorer rankings, loss of Amazon labels (e.g. “bestseller”) and less sales.

Although maintaining content on Amazon is a key issue for retailers, the platform itself does not offer a solution. In the past, this meant a great deal of effort and monotonous work for Leifheit to manually check its own products on all 7 Amazon marketplaces for correct content.

The company was therefore looking for a solution that would make it easier to control and correct its own product content – ideally as time-saving and automatic as possible, so that the team could focus on more important tasks and projects.

“Every two weeks, I spent a full day reviewing our ASINs, matching content, and charting the status quo. I then uploaded cases to Amazon to undo unwanted changes. A laborious and mundane job.”

Anna Katharina Backes

E-Commerce Specialist

“We wanted full transparency and control over our product content on Amazon. We now have both thanks to Remdash.”

Philipp Erlewein

Team Leader Digital Marketing

The Solution: Automated Content Protection with Remdash

The solution to this frustrating problem for vendors and sellers on Amazon is Remdash’s Automated Content Protection. It includes content monitoring and fully automated case uploads with just a few clicks – a function that is unique worldwide.

“We save countless working hours per week with Automated Content Protection. Without Remdash, we wouldn't have the chance to monitor our products on a European level in real time, to initiate necessary changes quickly and thus avoid ranking and sales losses."

says Anna Katharina Backes. Remdash automatically analyses the titles, product descriptions, bullet points and images of its own products on the online marketplace at least once a day and makes a comparison with the target content, which is stored in its own database. If there are deviations, e-commerce managers can view the changes and decide whether to accept them or have them reset. If the latter is the case, the time-consuming case upload is automatically triggered in the background in just a few seconds. The responsible Remdash users will then receive a notification that everything has been uploaded correctly.

Anna Katharina Backes and Philipp Erlewein and their team have been using Remdash every day for a content check for 4 years now. Thanks to personalised alerts, the Leifheit team is always notified of content changes in real time so that they can react quickly and directly.

The Result: Time Saved, Sales Secured

5%sales protected

1,000+hours saved

3,300+case uploads

In 2021 alone, Leifheit uploaded 3,300 cases with the help of Remdash and saved a total of over 1,000 hours of time. By eliminating the recurring, manual processes, the team now has new capacities for other important tasks and projects. Another important factor for Leifheit: The use of Remdash protects Europe’s leading manufacturer of household products from ranking and sales losses by quickly and efficiently correcting deviating content. In 2021, around 5% of the brand company’s total Amazon sales were additionally secured, which would otherwise have been lost due to poorer visibility on the platform.

“With the help of Remdash we have reached the content optimal state of our products - and can easily keep it. Our team saves at least 20 hours every week with the tool, which we can now use more effectively in other areas.”

Anna Katharina Backes

E-Commerce Specialist

“Since we started working with Remdash we have saved a lot of time and money. As a software solution, Remdash is an integral part of our team. I recommend the tool to all brands that sell their products on Amazon.”

Philipp Erlewein

Team Leader Digital Marketing

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