Remdash CMS x Retail Media

Beiersdorf Germany leverages Remdash to automatically upload and continuously update content across all relevant marketplaces.

Table of Contents

The Challenge
The Solution
The Result

Leveraging Remdash’s content management system, Beiersdorf efficiently synchronises the enriched content of over 300 products across various e-retail platforms. The impact is substantial: an annual reduction of 400 manual labour hours per e-retailer.

About Beiersdorf

Beiersdorf AG, founded in 1922, is a publicly listed, globally operating German consumer goods group based in Hamburg-Eimsbüttel. Beiersdorf's brands include NIVEA, Eucerin, Hansaplast, Labello and 8X4.

The challenge: Enhanced content on online marketplaces has to be maintained manually

Although Amazon is prominent, brands selling products online find significant value in many other e-commerce marketplaces. This also applies to market leader Beiersdorf, whose brands and products are featured on various e-retailers based on each local market’s unique needs.

To succeed on any online marketplace, good content – optimised product descriptions and images – is essential. Initially, the Beiersdorf team had to manually upload and update content, repeating the process for each marketplace. This process was time-consuming and laborious, as all marketplaces have different specifications for product content. Failing to meet these specifications can negatively impact a product’s visibility and sales.

We want to provide our customers with the best possible content on every online marketplace. Unfortunately, the individual uploading and maintenance per eRetailer is very tedious and time-consuming.

Anne Schäfer

Key Account Managerin, Beiersdorf Deutschland

The solution: Content syndication with Remdash

By integrating Remdash with content syndication tools, Beiersdorf now manages its product information across multiple online marketplaces in one place.

"Remdash creates something that is unique in the market: with one click, our rich media content from Remdash can be fed to the e-retailers relevant to us via syndication tools."

In three simple steps, Beiersdorf can automatically upload, maintain and monitor existing enhanced content on any e-Retailer.

Step 1: Content Creation

The Beiersdorf team creates the desired master content in the Remdash content management system. Alternatively, pre-existing content can be used and imported into the tool.

Step 2: Upload enhanced content to all online marketplaces

The product description and images can then be uploaded to various online marketplaces with just a few clicks. If required, the master content can be duplicated beforehand and adapted to the requirements of the respective platform.

Step 3: Always keep content up to date

All edits or updates are made centrally in Remdash and are synchronised across every connected marketplace. This ensures that the content is always up to date.

The result: A time-saving tool for all relevant marketplaces

400hours saved per year per e-Retailer

2marketplaces with connection to syndication tools

300products on all marketplaces

With the help of Remdash, Beiersdorf saves a total of over 400 hours per year. This eliminates the recurring, manual processes previously associated with content uploads and maintenance on various marketplaces. The team can now utilise the newly gained capacity for other important tasks and projects. Another important factor for Beiersdorf: Remdash protects against losses in ranking and sales, allowing the team to react quickly and efficiently to deviating content.

With Remdash, we are able to take our retail media initiatives to a new level. By automating manual content workflows, we gain more time and focus for strategic topics.

Anne Schäfer

Key Account Managerin, Beiersdorf Deutschland

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